BritishAmerican Business is delighted to welcome you back to our Power of Purpose Series. In a conversation moderated by MaryLee Sachs, US CEO, Brandpie, Ed Bastian, CEO, Delta Air Lines and Shai Weiss, CEO, Virgin Atlantic will share the role of Purpose in building and enhancing levels of engagement and motivation, and ways to embed purpose within business organizations to build stronger connections with people and how sustainability is changing the airline industry.