CEOs on the Power of Purpose

For this session, we are delighted to welcome Elie Maalouf, CEO of IHG Hotels & Resorts. In conversation with Brandpie’s US CEO MaryLee Sachs, Elie will share his take on IHG’s purpose of “True Hospitality for Good” and how this resonates through the organization; shaping culture, bringing IHG brands to life, and above all, how it acts as a strategic business tool – delivering the organizational clarity and alignment needed to drive performance.

This webinar is suited to CEOs, CMOs and HR professionals, looking to harness the potential of their purpose through their business, brand, and culture.  IHG’s portfolio offers 19 brands that guests and hotel owners love – spanning the luxury of Six Senses, Regent, InterContinental and Kimpton, to premium business brands like Crowne Plaza and iconic global leaders in Holiday Inn and Holiday Inn Express.